Grow Your Local Footprint and Organic Traffic with Strategic SEO & Content That Connects

I help Pittsburgh area small businesses and local creators turn search visibility and community driven content into loyal customers.

Hey, I’m Rachel—an independent SEO and audience growth strategist with years of experience scaling digital visibility for top-tier digital publishers and local brands. Whether you run a local shop or sell your time and services for a living you don’t need a massive agency to grow. You need clear, sustainable strategies that bring real people through your doors.

Ready to grow your audience? Check out all that we do below:

Improve your site's local SEO or GEO performance to drive more business. Includes:

  • Google business profile recommendations

  • Home page SEO & meta data recommendations

  • Local competitor snapshot

  • 30 Day Action Plan

Starst at $199

Website Copy Rewrites

Improve your site's SEO or GEO performance. All website copy packages include recommendations for meta titles and meta descriptions as well as recommendations for headers and page layout. You may want to look at:

  • Homepage & About Us

  • Services page

  • Optional FAQ creation

Priced at $250 per page

Newsletter Refresh

Refresh your current newsletter strategy. Includes

  • Existing newsletter audit

  • Welcome email rewrite

  • Subject line analysis & recommendations

  • Newsletter content ideas

  • Newsletter template

Starts at $399

Content Strategy Sessions

Looking to start a content strategy or already have one, but don't feel that it's working? Content strategy sessions include an audit of your site's blog and one social account plus a detailed questionnaire you will fill out prior to meeting. We will:

  • Align on your audience

  • Align on the best channel for you marketing efforts (blog, email, specific social platforms).

  • Develop content pillars and content ideas

  • Create a 30 day content calendar

Starts at $299

Competitor Research

Understand which of your competitors are dominating local search results, why they are winning, and how you can beat them. Competitor research includes:

  • A breakdown of 3-5 of your top competitors

  • Gap analysis - where they rank and where you do not

  • Website analysis

  • Topic gaps

  • Actions to beat them

Starts at $299

About

Hey there, I'm so happy you’re here! My name is Rachel. I’m a freelance content and SEO strategist with over half of a decade of experience helping websites grow their organic traffic and visibility, their newsletter audiences, and even some social audiences.I worked in HR for several years before starting my own blog, becoming a contributing writer on Medium, and doing some freelance writing for local small businesses.Most recently, I helped build audiences at Future Publishing for sites like MarieClaire, GuitarWorld, CreativeBloq, DigitalCameraWorld, Wallpaper, and more. I have a proven track record of helping sites grow their organic visibility by more than 200%. I have helped sites grow their YoY newsletter traffic by 36%, YoY Google Discover traffic by 23%, and improve site rankings on over 80% of targeted keywords.I’m based in the Pittsburgh area and am looking to take on local clients, but am also open to working remotely.I am particularly interested in helping local woman and veteran owned small businesses - coffee shops and cafes, artisans, restaurants, boutiques, artists, and more - grow their audiences and customer bases. I also have a particular interest in botanical businesses (nurseries, plant shops, etc) as I also run a gardening and landscaping business.If you're interested in working together, please get in touch.Looking forward to chatting with you!

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